Working Those Connections

Working Those Connections

Noted digital researcher Charlene Li says connectivity can make a profound impact on organizational culture and performance.

What’s your Connected Quotient? That question has been on Charlene Li’s mind of late. Li, a New York Times best-selling author and founder of Altimeter, a Prophet company (a San Francisco research and consulting firm), has a hypothesis: “Employees perform at higher levels if they’re better connected with each other.”

Li adds that the process often starts at the top, noting that digital channels provide powerful opportunities for leaders to engage with members of their own workforces, many of whom can be spread out across the globe.

We sat down recently with Li for insight on how digital connectivity can help companies meet strategic goals and even help cultivate organizational change.


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