Redefining the Concept of Reuse
Entrepreneurs, industrialists and urban agriculturists transcend traditional recycling by sharing and repurposing resources.
It could be argued that the 300-year-old adage “one man’s trash is another man’s treasure” has never been more prescient or pertinent.
With the world’s population on track to top 10 billion by 2050, the need for increasingly affordable, resource-efficient innovation is at a premium. Which is why waste, whether generated by an individual or a multinational corporation, is less frequently written off as the cost of doing business. Instead, it’s viewed as a resource that can be leveraged for maximum benefit, both economic and social.
Over the past decade, simply monetizing unused time, an invaluable and too-often overlooked resource, fueled the creation of buzzworthy ventures like Uber and Airbnb, which let enterprising individuals monetize their vehicles and homes. Other digital, peer-to-peer ventures, such as eBay and Craigslist, are not only more efficient, but they give used products a second (or third, fourth, even fifth) life.