The Store of the Future: It’s Here
From shopping for furniture via virtual reality to visiting a brick-and-mortar Amazon store, retailers are connecting with consumers in innovative new ways.
In a 2016 survey of shoppers in 25 countries, PricewaterhouseCoopers (aka PwC) found that 34 percent say their mobile phones are becoming their main purchasing tools. As mobile devices play a quickly growing role in e-commerce, retailers are creating immersive, innovative ways to connect consumers with products.
In May, eBay partnered with the Myer department store group in Australia to launch what it said was “the world’s first virtual reality (VR) department store.” To shop, you download an Android or iOS app, insert your phone into a VR headset — anything from a $99 Samsung Gear VR to a $5.95 pair of cardboard “shoptacals” offered by eBay and Myer — and walk through the virtual door of your customized store.