Atima Lui

Atima Lui

The Sudanese-American founder and CEO of Nudest has innovated a way to connect women to a new world of fashion and beauty products, not to mention a boost in confidence.

During her last semester at Harvard Business School, Atima Lui turned down a prime Silicon Valley tech job to pursue a higher purpose: improving the confidence of dark-skinned women and girls. She built her company, Nudest, around the “Nudemeter” — technology that matches a woman’s skin tone to one of 54 in its system to perfect-match products, including lingerie and hosiery. “We’re now adding a machine-learning aspect to it,” Lui says. “So it’s actually getting smarter and more accurate every time we scan someone’s skin.”

Last year, her idea drew particular interest — and investment — after she won a top prize in the National Black MBA Association Scale-Up Pitch Challenge, sponsored in part by FedEx. Access connected with Lui at her New York office to learn more about what she has up her sleeve.

GO TO FULL STORY

PHOTO: Keziban Barry

Slideshow Menu Slideshow Menu