The Maker Movement
Shwood is among the leading lights of this “locavore manufacturing” movement.
Entrepreneurs around the world are combining technology, social media, DIY culture and a passion for well-made goods to create a new generation of specialty brands. They even have their own convention: Maker Faire.
A start-up called Shinola (they purchased the existing, classic brand name) has rejuvenated a 30,000-square-foot factory in Detroit, employing more than 100 in the production of bicycles and wristwatches. In Portland, Ore., eyewear maker Shwood has grown from a garage start-up to a business of 45 with more than 40 percent of its business now overseas.
